In two weeks there’s the Boardtest in Adelboden, Switzerland, where you get to test next seasons Snowboards from a ton of different brands. This year I was asked to illustrate the visual for the event communication again.
Of course we kept the bear from last year’s illustration. This time he’s sitting in the chairlift, while his buddy is doing a Backside 720° over the jump below.
The composition is built this way so there is some room for the big event typo at the top, some room for the date next to the bear and a lot of whitespace for the logos and text at the bottom. I tried to balance the different elements on the poster so the information is conveyed without getting overbearing (haha).